10 Addictive Instagram Accounts To Start Following Now

January 31, 2016

Instagram has to be my favourite form of social media now. For conversations, connections, inspiration and networking it truly is second to none. Since getting onto Instagram I’ve made so many amazing twin mum friends, mummy friends in general and have felt a lot more inspired by all the amazing people and stories there are to hear on Instagram.

I’ve already rounded up some of the best twin mums to follow on instagram, but none of us are simply ‘just’ twin mums or mums of any description. We’re people too! And that means we have our own interests and favourite things outside of mummyhood. That’s why I’m putting together a list of my fave new instagram discoveries for accounts that I’m really excited about following, that by and large don’t have too much to do with motherhood.

From new business ventures to photography projects and more, these are the accounts I’m always double tapping whenever their beautiful pics appear in my feed.


Resort wear clothing inspired by the French Riveria and St Tropez? Sounds like a match made in heaven. This newly launched holiday clothing line is just SUCH a beautiful account. From pictures of white sand beaches to easy to wear, off the shoulder dresses and playsuits, Pampelone is full of escapism and glamour and has had me fantasising about booking a holiday ever since I started following them. (Sadly having baby twins means a hot beach hol is not on the cards just yet).

Pampelone was founded by Holly Scarsella and despite being so new to the market this entrepreneurial diamond has already shipped Pampelone to over 20 countries and has celeb fans that include Olivia Palermo, Eva Longoria and Rosie Fortescue. Impressive doesn’t even cover it!

Their latest collection is JUST gorgeous – so for more glamour in your daily grind, give Pampelone a follow. Here’s a sneak peek of their SS16 collection:

pampelone clothing

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Ok this one is mum related, but bare with. Expect to find pics of the fantasy life you’d like to lead as a mum. You know, with moments of calm and time enough to flick through a magazine in bed or enjoy a glass of wine while reclining in a sudsy bubble bath. With pics of THE most glamorous mummas in the world, including Audrey Hepburn and Kate Moss and Milla Jovovich, this account also has some great recommendations of other accounts to follow too. Share the love people! Follow here @Mum_Days.

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Lazing about in beautiful pyjamas is my idea of heaven… probably because lazing about just doesn’t ever happen in my life at all. And beautiful pyjamas? They don’t exist so much in my house. Think more vomit stained tracksuits etc.

Yawn London sell incredible PJs that make a girl feel like there really is no place like home. Their instagram account is all about cosy cups of tea, incredible interiors with plenty of cashmere blankets, curling up on the sofa, snuggling between the sheets and leading the snuglife. Go Go Go – give them a follow @YawnLondon.

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Food photographer and lover of eggs, Maria Bell knows how to style a plate of food and make it look like THE most romantic, delicious and delectable thing you’ve ever laid eyes on. From the moody lighting to the just-so-ness of the knife and fork, whatever the pic, it’s going to make you salivate and contemplate what I consider the impossible… cooking.

Follow for food inspo and wit – every pic is captioned with a line that captures a self depreciating and wry sense of humour. The girl is funny AND handy with a camera. Follow her here.



Holly Fox describes herself as a sugar baker and a colour lover and that’s exactly what you’ll find on her feed, which has more day glo colours than an eighties night in Ibiza. Her cookie creations are always kitsch, fluro and fabulous and as a feed it all comes together perfectly for a totally joyful experience. If you need your mood boosting, you don’t have to consume sugar for that sugar rush – a quick thumb through her photos will make you feel buzzy again… and ready for the next round of whatever #mumlife has to throw at you next! Follow @Hol_Fox.



If you’re already following all the big florist accounts and are looking for something new, FloomOfficial is worth a look. Simplistic styling and minimal shots place the beauty of different species at the heart of each photograph. With a clever use of space and atmospheric shots, I’m always double tapping their feed.

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Throwback photos to our teen heart throbs and idols of yesteryear, cute as can be dogs, basic betches galore and THE coolest vintage T-shirts from LA, this feed is run by two cool sisters that know how to make you feel fabulous. Their feed is linked to their eshop where you can buy a host of vintage finds, but it’s mostly dedicated to selling you a dream lifestyle – the one where you were the most popular kid at a US high school and never left. Expect vintage Britney, the Olsen twins, vintage Leonardo DiCaprio, excuses to binge eat and morning after regrets… It’s a million miles away from my life right now but that’s kinda why I’m so obsessed!

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I don’t know about you but my house is no longer the sanctuary to minimalism that I set out to create. Instead washing decorates every radiator, toys clash horribly with the colour scheme and puree stains abound. That’s why I’m somewhat obsessional about THIS feed. It’s all about keeping things clean. So fresh and SO clean.

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Hannah is a photographer, a pro. That means her life in pictures looks like something out of a magazine photoshoot. From fresh flowers to snowy walks to beach huts in winter to wholesome looking food, if you want to feel like you’ve just flicked through the pages of a lifestyle mag, without having one handy, just give Hannah a follow.

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And to continue the theme of fantasies…give Unlimited Minimal a follow. These guys curate the best minimal travel pics form around the world, so pics can come form all over the place, all beautifully styled and composed. I love the colours, and the idea of someone being on holiday, somewhere in the world, because even if that’s beyond me right now, it reminds me that it’s still there!

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I could have made this post about a thousand times longer and I’m sure it’s not the only insta round up I’ll be doing! I’d love to know your go to accounts on Instagram for an escape from reality, a moment of calm or a spot of inspiration! Leave me a comment below and I’ll get following!

Lots of Love

bloom and wild review



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  • Reply Maria Bell February 2, 2016 at 8:28 pm

    Thanks so much for including me in this 😀 😀 😀 love reading your posts and the bubbas are TOO CUTE. xxx

  • Reply Anosa January 31, 2016 at 1:46 pm

    I too have gotten hooked on Instagram but more for my travel posts so I am following a lot of travels and a few others. I love the minimalist style they have great pics

  • Reply Alyssiarose January 31, 2016 at 12:52 pm

    OMG I am now in love with hol_fox! Such a colourful Instagram account ???

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